There are blogs and then, there are blogs. Some blogs are to entertain. Some are to inform. As an author who is looking to pump up her blog to sell more acim, your blog needs to be a lot of both to makes sure you get those books sold.
The first place to start is with a blog that is entirely devoted to pumping up your book. Save those everyday conversations (unless they’re related exclusively to your book) for other blogs you might have.
Today starts the first day you’re going to pay careful attention to what goes up on your blog and how you can make your blog stand out from all those other blogs out there. What you will be doing is creating a powerful online presence, as well as pulling in that audience. After all, what’s a book blog good for if it’s not going to be noticed?
Surely, you can’t have that happen because pumping up your online book promotion is your main goal in successful book promotion any way you look at it.
With that said, if you really want to draw in buyers, make sure you do have a blog pertaining to the subject of your book. Since most blogs are free, it’s wise to have a separate blog for this so that the attention will be directed toward your book and not what you had for breakfast, so to speak.
The point I’m trying to make is that in order to pump up your book promotion, you need to center yourself and figure out how you can turn your blog into a great promotional vehicle to sell your book without coming off as one big ad.
